In theory, cars are a mode of transportation. They get you from point A to point B. But at the beginning of the modern automobile industry in the 1920s, Alfred P. Sloan introduced the idea that cars should be something much more than just transportation.
Multiple model lines and variations based on the year of manufacture could be explored with the sole purpose of generating more revenue. Before this variation, if your neighbor had a newer or better car than you it was not readily apparent. But after the 1920s, the neighbor with the newer car got bragging rights. Yours looked outdated while his looked new and trendy, thus planting the seed of desire to buy a new car. It was not long after this notion was introduced that cars started to become reflections of the income levels and lifestyles of their drivers.
That is even more apparent today. Over 250 new car models are for sale in the U.S. and we have over a hundred years worth of past autos to choose from. So what does that say about us as consumers? We crave variety and want our vehicle purchases to be as customizable as possible. We want that Hyundai Sonata because of its great reviews and reliability. Oh, and can we get it with the leather seat and wood trim package, sunroof, and upgraded stereo system? Yes? Great, thank you.
Every one of us made a conscious decision when purchasing our car. Some considerations include cost, reliability, looks, brand loyalty, sportiness, fuel economy, and recommendations and reviews. Most of us spend days, weeks, months thinking of what our next car purchase will be, and why. This decision process says a lot about who we are as individuals. And we here at Moses are no exception.
For me, the choice to get a MINI Cooper was easy. I had fallen in love with them when they first were introduced in the U.S. in 2001. They are sporty, handle tight corners with ease, and have an undeniable charm. There was also a bit of a “cool factor” that came into play. The MINI has long been associated with the trendy, the fashion forward, and the rebellious and artistic types. Just as creatives and celebrities adopted the MINI with open arms in the ’60′s, it was likewise embraced warmly upon its introduction to the U.S. The MINI became a popular choice with those in the creative field in part because it’s branding tapped into that market. It does, after all, “Run on irregular.” As an Art Director, it was the logical choice. And a bold statement of my lifestyle and priorities.
For Karin, her Ford F150 is not only a reflection of her lifestyle but a necessity. She needs it in order to haul her horse trailer (and horse), hay bales, riding equipment and anything else a cowgirl needs. She’s proud of it and the statement it makes about the horse-riding life that is so deeply a part of her.
But why Ford, instead of a Dodge or Chevy? “My grandpa bought a Ford-100 in 1966, which we still own. The odometer has turned over so many times I’m not sure how many miles are on it. But it still runs well, so I wanted to follow the family tradition.”
Robert is a copywriter. He’s also a tinkerer and an eternal optimist, not afraid to try something new and tackle projects. And this shows in his willingness to drive a Nissan Z that is fun and sporty, but also a project in the works.
“I chose to buy the car that I drive now because I see a lot of potential in it. Any person with an ounce of vision and a shred of ambition knows that life can be meaningful and rewarding, but only if you can prove yourself with dedication and grit.”
Diane’s family is very important to her. So is the ability to make sure they all get from one location to the next in safety and comfort. The more people that can fit in one car, the better, and that’s one thing that her Ford Explorer excels at. It also offered a technology package to make her family’s many trips comfortable. “Overall we were looking for a car that would fit people, luggage, etc around town and across country comfortably.”
“This (photo) is why I bought my jeep. ’Nough said.”
Brianna has had a sense of adventure ever since she was a little girl, and this was the vehicle of choice. Built for off-roading, this Jeep helps her indulge her adventuresome side. It looks pretty darn nice at the same time.
Holly had owned two Hondas in a row before breaking away from the brand. Her Mazda3 offered her many things that Honda didn’t, including nimble handling and a technology package that fit her needs. She enjoys having fun on her commute. “For me, I need to listen to whatever I want whenever I want. How else would I entertain other drivers by singing at the top of my lungs and dancing a little while driving?!?”
For Sean, he likes a truck that can have anything thrown at it and still accomplishes its goals – just like his computer equipment.
For Chris, it’s a truck big enough to carry the family to San Diego or his drums to the gig, but with better gas mileage than he beloved but old Nissan Xterra. Enter the Nissan Murano.
Lauren loves her truck, not only for its versatility, but because she’s tall – and her truck was the only vehicle she test drove where her head didn’t hit the ceiling. Caterina loves the gas mileage and luxury of her Lexus hybrid. Jodi craves performance and luxury, so she bought a Mercedes 350. And the list goes on.
Every car makes a statement about their owner. So what about yours?