I’ve been coaching basketball for a few years, and one thing I’ve learned from these middle school boys is: coach the mind and the body will follow.

You see, young boys are a lot like creative people I’ve worked with all my life. Instinct, passion, energy and pride are abundant and channeling them to the team concept, is how you win. Basketball is a team sport, the sum is greater than the parts. A really good creative department is also a team. I’ve never been a big fan of “brain- storming”; I like to go away, come up with an idea, then share it and see how to make it better. How that relates to basketball; only one player has the ball in his hand at a time. And when you’re coaching 6th graders, guess what? They all want the ball in their hands.

Creative people want to control their ideas. Little boys want to control the ball. The simplest way I could coach young boys to voluntarily give up the ball, is when they knew they would get it back. Sounds simple, but that takes trust. I’m not talking about fairness. There’s nothing fair about sports. Some players are better than others and everyone contributes differently. I don’t play that “everyone has to score” bullshit. This isn’t the Special Olympics. Read more

The Moses Anshell team could not be more proud of this feel good project. It is always fun to work with a new client, absorbing everything about their brand, products and personalities. It was that way with Fender too, but something about this initiative really grabbed me and hasn’t let go. The heart and soul, the brain trust behind Girl Rock Nation, Jennifer Burton, is a woman who understands the true “trapped” and awkward energy of a young girl and decided to do something about it by forming Girl Rock Nation. This isn’t just a logo and a website, it is a revolution! Read more

People talk a lot.

And every so often, magic happens. They say something so funny or so wrong that even as they are finishing their sentence they are trying to get the words back into their mouths.

With that in mind, and with absolutely no context allowed, we’ll be sharing with you some of the things overheard inside the halls of MA…Enjoy!

“Forgive me, I smell like Bio-Freeze.”       Marina

“Now, pretend I’m Betsy…”     Louie

“It’s 10:45 p.m. I really don’t feel like making a pie.”   Craig

“That’s part of why I’m bat-shit crazy!”     Jos

“She said, ‘you didn’t unfriend me’ and I said, ‘I didn’t get to you yet.’”              Louie

“He’s braindumping…”      Louie

“What’s up with you ladies and your balls?”    Steve