Clean Elections
The Clean Elections Act (Citizens Clean Elections Act, A.R.S., Title 16, Chapter 6, Article 2) was passed 10 years ago by the voters Arizona. Unfortunately, only 50% of all Arizona voters are aware the law exists. In 2007, The Citizens Clean Elections Commission tasked Moses Anshell with creating a statewide campaign to raise awareness of Clean Elections and educate voters to the law’s benefits-more choices during elections, a level playing field with more issues-based campaigns, and a greater opportunity to be involved. Moses Anshell recognized the impact of these continual challenges and catered our plan to include a series of proactive marketing and media relations strategies. In addition, our branding and creative efforts were designed to give Clean Elections a solid, recognizable image in the community -- an image it has lacked thus far.