Associations
/Case Study
The one thing all of these organizations and associations have is common is the connection they need to make with their audience. Helping them find "the" insight and accomplish their goals is what we do best.
We Are There For You
AAA
Challenge
AAA of Arizona needed to retain existing members as well as increase membership. With an added element of a slumped economy, this campaign had to resonate with potential insurance buyers in an unforgettable way. The challenge was to create something that people wanted to be a part of, while having a strong traffic-driving element that would make the phone ring.
We used print, radio and direct mail to create funny yet relatable situations. Your car breaks down on railroad tracks as a train barrels toward you, or God forbid, on your way to your own wedding. A kitchen fire ignites as you're cooking.
Results
These efforts did indeed help AAA retain members and drive membership. Our vibrant and effective campaign also won awards and garnered national recognition.
