Music
/Case Study
Start A Revolution
Fender/Girl Rock Nation
Challenge
Fender® tapped Moses Anshell to launch Girl Rock Nation, a national initiative to empower young girls in music and in life. MA had to create a logo and a website that would connect just as powerfully with "tweens" as with college grads, with serious musicians as well as those who don't even play an instrument.
We took Fender® on an interactive tour of how possible logos would live and breathe in real life: logo concepts were stenciled on downtown sidewalks, painted on concrete, on temporary tattoos and T-shirts worn by employees, and used as graffiti art in the main hallways of the agency. We also developed the Girl Rock Nation website - GirlRockNation.com and worked with Fender® on media and public relations for a national launch event at The GRAMMY Museum in Los Angeles.
Results
The social media feeds, artist bios, calendar of events and "rock wall" that all work together to encourage interaction and participation caught the eye of Communication Arts - which spotlights the best in national design, advertising and interactive media. They named the Girl Rock Nation site its "Webpick of the Day."
