Craig Hedges
Vice President/Creative Director

Experience: Twenty-nine years of artistic ferocity … and remembering to count to three very, very slowly. 

Three-word bio: "Dances with ideas."

By day: Drives co-workers normal. Insists that the message is, uh, the message. Dedicated to making work better, even when it's already great.

By night: Rocks to his brother Michael's “heavy mental” acoustic guitar. Cuddles with his Teddy (that would be his wife…). Fantasizes Moses Anshell is really Sterling Cooper. For those who do not watch Mad Men, Sterling Cooper is not a flatware shop.

Creative words to live by: "Presentation is everything."

Why this business: As Jerry Della Femina said, "...it's the most fun you can have with your clothes on." Unless you’re Louie, who just prefers to streak.

Often reminds co-workers of: Mr. Rogers' evil twin.

Random Craig factoids: His last TV spot starred the President. Likes to arrive home sometime before midnight. Only man on earth who can be angry and lovable at the same time. Still has all his Hot Wheels and GI Joes.