Robin Casmirri
Director of Integrated Marketing & Media

Experience: 19 years.

Four-word bio: "Speedy. Fierce. Closet geek."

By day: Rides herd over the marketing services team, prodding them to put advertising messages where no advertising messages have gone before. She claims it's "a lot like being a mom to my son and daughter."

By night: Tries (and usually fails) to get a few hours sleep, so she can get up early and run a few miles.

Advertising words to live by: "It's not brain surgery. It's about reaching people the right way at the right time with the right message."

Why this business: "I ask myself that every day."

Often reminds co-workers of: Mighty Mouse, but way hotter.

Random Robin factoids: Has completed 3 marathons and a triathlon, but claims she "hates to run."...Watches a lot of the History Channel and confesses to being a cable TV nerd...Loves all pickled foods, especially okra.